Qarnigan 21aad, isbedelka degdega ah ee tiknoolajiyadda, baraha bulshada. Waxa si weyan u kordhaye ganacsiyo loo yaqaano Social Commerce oo ah is dhexgalka suuq geynta, iibinta, iyo adeegyo ay macaamiisha ah ee ka dhex dhaco baraha bulshada. Ganacsigani wuxuu beddelayaa halbeegyada suuqyada.
Social Commerce ma aha oo keliya hab cusub oo wax lagu
iibiyo waa hab feker cusub, dhaqaale iyo saameyn weyn ku leh, gaar ahaan
dhalinyarada casriga ah.
Sidee
ayuu ku Bilaabmay?
Social commerce wuxuu si rasmi ah u soo muuqday qiyaastii 2015,
iyadoo Facebook uu bilaabay inuu isku xiro dukaamada yaryar ee ganacsatada.
Balse isbedelka dhabta ah wuxuu yimid kadib markii
- Instagram uu bilaabay "shoppable
posts"
- TikTok uu ku daray "TikTok
Shop"
- Pinterest uu hirgeliyay "Buyable
Pins"
- WeChat ee Shiinaha uu dhisay Mini
Programs oo u ekaa app gudahane app ka ah
Tusaale
ahaan, china ayaa ka mid ahaa dalalkii ugu horreeyay ee si buuxda u
adeegsaday social commerce iyadoo WeChat Mini Programs ay noqdeen kuwo
malaayiin qof isticmaala.
Maxaa Laga
Wadaa Social Commerce?
Social Commerce waa is dhexgalka ganacsiga
eCommerce iyo baraha bulshada halkaas oo isticmaalayaashu ay wax ka
iibsadaan, ka dhiibtaan ra’yigooda, isla markaana la falgalaan alaabo ama adeeg
si toos ah baraha bulshada dhexdeeda.
Si ka duwan suuqyada laga adeegto ah ama
eCommerce caadi ah (sida Amazon ama Shopify), social commerce wuxuu kuu
ogolaanayaa
- Inaad
wax iibsato adigoon bixin goobta app ka sida Instagram ama TikTok
- Inaad
aragto alaabta iyadoo qof kuu sharaxaya “live”
- In
aad la falgasho dadka kale oo aad ogaato fikradooda, ka hor intaadan wax
iibsan
Sida uu u
Shaqeeyo Social Commerce
Waxaa jira dhowr hab oo uu social commerce u
shaqeeyo
- In-app
Checkout Meheraddu
waxay kuu ogolaanaysaa inaad wax ka iibsatid adigoo ku jira Instagram ama
TikTok.
- Live
Shopping Events
Hal abuurayaal (creators) waxay toos u baahiyaan alaabo oo ay
sharaxayaan, dadka daawanayana ay isla markiiba iibsan karaan.
- Influencer
Collaboration
Qof caan ah (influencer) ayaa si toos ah u xayeysiinaya shey oo ay
dadku si toos ah u iibsan karaan adigoo gujinaya link gaar ah.
- User
Generated Content (UGC) Dadka caadiga ah ayaa sameeya muuqaallo ama sawiro ay ku
tijaabinayaan alaab, taasoo kor u qaada kalsoonida iyo iibka.
Xogaha
Caalamiga ah ee (2024–2025)
- Tirada
dad wax ku iibsada baraha bulshada ayaa dhaaftay 2.6 bilyan dunida
oo dhan (Statista, 2025)
- TikTok
Shop oo keliya ayaa soo saartay in ka badan $20 bilyan USD sanadkii
2024
- In
ka badan 45% dadka da’dooda u dhaxaysa 18–35 jir ka waxa ay
sheegeen inay jecel yihiin in ay wax ka iibsadaan marka ay daawanayaan
live ka
- Instagram
Shopping wuxuu kordhay 70% marka loo eego 2023
- Facebook
Shops ayaa si weyn uga faa’iideystay AI-driven personalization
Tiknoolajiyada
Social Commerce
Social commerce uma shaqeyso kaliya baraha
bulshada, balse waxaa hoos yimaada tiknoolajiyado aad u xoog badan sida
- AI
Recommendation Enginess Waxa ay si gaari ah u soo bandhigtaa adeegyo ku habboon suuqa
- Augmented
Reality (AR)
Waxaa suurto gal ah in aad “ku tijaabiso” dharka ama qurxinta adigoo
isticmaalaya kamaradda taleefanka
- Chatbots Waxay kaa caawin karaan
su’aalaha iyo hagida macaamiisha
- Data
Analytics
Ganacsatada waxay si toos ah u ogaan karaan waxa la jecel yahay iyo waxa
aan socon
Fursadaha
Ganacsiga Social Commerce
Ganacsiga yaryar iyo kuwa dhexdhexaadka ah (SMEs)
waxay heli karaan fursado badan
- Uma
baahna website gaar ah waxa kaliya oo u baahan baro bulsho iyo muuqaal
wanaagsan
- Waxay
si fudud u gaari karaan macaamiil cusub
- Waxa jiro taageer toos ah oo ka raacaan platforms ka (sida TikTok Shop seller center)
Saameynta
Dhalinyarada iyo Hal abuur ka
Dhalinyaradu waa laf-dhabarta social commerce
waxay jecel yihiin
- In
ay daawadaan muuqaallo live ah
- In
ay ku iibsadaan kalsoonida hal-abuurayaal caan ah (KOLs, influencers)
- In
ay helaan alaab gaar ah, “limited drops,” ama “viral products”
Tusaale: Hal TikTok creator ayaa alaab $100,000
ku iibiya hal mar ah oo kaliya 1 hour gudaheed.
Caqabadaha
iyo Digniinta
In kasta oo ay jirtaan fursado waa ween ah,
haddane waxa jiri kara caqabado
- Aaminaadda
Macaamiisha:
Alaab been abuur ah ama tayadeedu liidato
- Badbaadada
Xogta:
Macluumaadka shaqsiga ah ee macaamiisha
- Cilad
farsamo:
live-ka oo go’o ama link-yada wax iibsiga oo aan shaqeynin
- Kalsoonida
alaab-qeybiyeyaasha: Ganacsatada qaar waxay ku shaqeeyaan dropshipping, taasoo sababi
karta dib u dhac
Mustaqbalka
Social Commerce ilaa 2030
Waxaa la filayaa
- In
baraha bulshada badankooda ay noqdaan suuqyo buuxa
- In AI-generated content uu beddelo
xayeysiiska dhaqanka
- In
Virtual Reality (VR) loo isticmaalo si wax loo iibiyo
- In
suuqyada sida Africa ay gaaraan heerar cusub oo social commerce ah
- In
dadka caadiga ah (creators) ay noqdaan ganacsato dhab ah adigoo
gurigaaga jooga ayaad dunida wax uga iibin kartaa
Social commerce waa mashruuc cusub oo dhaqaale,
suuq, iyo hal-abuurnimo leh. Waxaa lagu iibin karaa fikrado, Alaabo, adeeg, iyo
xiriir toos ah. Haddii aad tahay ganacsade, suuq geeye, ama hal-abuur.
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